The Challenge
Yifang faced several key problems:
Fluctuating Traffic: Yifang saw high customer volume during lunch and dinner rush, but struggled to attract customers during slower mid-morning and afternoon periods.
Limited Engagement Tools: Existing methods were insufficient for fostering meaningful relationships with customers that would encourage repeat visits.
Inefficient Promotion Management: In order to attract new customers, Yifang needed an effective system for creating, launching, and tracking the performance of promotional campaigns.
Lack of Actionable Data: The absence of detailed analytics hindered their ability to make informed decisions and personalize marketing efforts.
"Turning to Snackpass was our strategy to overcome these hurdles, aiming to unlock new growth avenues and enhance our customer engagement," explains Roy from Yifang.
The Solution
"Adopting Snackpass’s solutions was crucial in addressing our specific needs, from expanding our customer base with social promotions to gaining valuable insights through analytics."
Innovative Social Promotion: Yifang implemented the "Order with Friends" discount, a promo feature of Snackpass that incentivizes group orders– the more friends you order with the higher the discount. This promotion leverages the social nature of eating out, encouraging customers to bring friends and enjoy discounts together.
Strategic Promotions: Utilized Snackpass to launch enticing promotions, including a popular first-time customer discount, a group ordering discount encouraging orders with friends, and a happy hour special for off-peak hours.
Guestbook for Direct Engagement: Implemented Snackpass’s Guestbook feature, allowing Yifang to directly communicate with customers, gather feedback, and personalize the customer experience.
Seamless Order Integration: Integrated Snackpass’s ordering system for a fluid, user-friendly experience that streamlined the ordering process, from promotion redemption to kitchen preparation.
The Results
Broadened Customer Base: The 10% off promotion was redeemed by over 14,000 customers, introducing 6,000 new customers to Yifang.
Enhanced Social Engagement: The innovative "order with friends" promotion saw over 54,000 uses by 15,000 customers, with 7,600 being first-time visitors, showcasing the power of social incentives.
Effective Off-Peak Growth: The happy hour discount successfully attracted 2,000 first-time customers among its 10,000 total customers, effectively increasing foot traffic during off-peak hours.
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