In:

• Interactive and customizable menus that let customers craft their perfect boba

• Locally-sourced teas and fruits for fresher teas

• Reusable and fun-shaped boba cups

• Digital, personalized and gamified loyalty rewards specifically for boba lovers, making every purchase count

• Allowing customers to order ahead on a mobile app

Out:

• Time-consuming and error-prone manual ordering (at the register)

• Missing chances to collab with the local community and influencers

• One-size-fits-all marketing

• Keeping the same menu year-round without seasonal or specialty flavors

• Not communicating with your customers directly for feedback and deals