The holiday season is just around the corner, and for quick-service restaurants (QSRs), it can be an unpredictable time. With families and friends gathering, increased holiday shopping, changes in weather, and changes in customer and employees schedules QSRs need to be ready to implement different strategies to stay ahead. Here's a simple guide to help you get your QSR ready for the holiday season.

Look at Past Holidays

Before diving into holiday prep, take a moment to look back on past holiday seasons. Analyze what worked well in previous years and what needed improvement. Consider factors like sales trends, customer feedback, and staff performance.

Plan Your Holiday Menu

Create a holiday-themed menu that resonates with the holiday spirit. Consider incorporating seasonal ingredients and crafting special dishes or beverages with unique holiday flavors like pumpkin for fall and peppermint for winter. Don’t forget to be considerate of different dietary preferences, including options for vegans and gluten free diets.

Decorate and Create for the Holiday

Set the mood for your customers by decorating your QSR with holiday-themed decor. Festive lights, ornaments, and seasonal displays can create a warm and inviting atmosphere. Don’t underestimate the impact of background music and lighting in creating a holiday vibe.

Optimize Online and Mobile Ordering

In the era of convenience, optimizing your online and mobile ordering systems is crucial. Highlight the benefits of pre-ordering for customers who want to skip the line. Consider offering holiday-specific promos or discounts for online orders to push people towards these ordering methods. Look at platforms like Snackpass that provide in-store, mobile, and online ordering all on one platform.

Special Promotions and Loyalty Programs

Create special holiday promotions to attract customers. Discounts, bundled meals, or limited-time offers can increase foot traffic. Additionally, running a loyalty program during the holiday season and in general to reward returning customers will encourage them to come back.

Promote Early Ordering and Catering Services

Encourage customers to place holiday orders in advance, reducing wait times during peak hours. Promote your catering services for holiday parties and gatherings. Consider offering exclusive holiday catering packages to make hosting events more accessible for your customers.

Preparing your QSR for the holiday season is not just about boosting sales; it’s about making customers happy. With planning and care, your QSR can have a great holiday season.