Bookbags and Boba 🎒

As summer winds down and fall approaches, it’s time for students to go back to school. Why does this matter for boba brands? Students are some of the most loyal customers in the entire industry. Gen Z frequently opts for boba as an after-school snack to enjoy with their friends. True boba fans know their favorite shops and will be sure to visit with their friends as soon as the final bell rings.

Based on this intense popularity among students, we STRONGLY recommend running back to school specials and fundraisers. Keep reading to learn how!

Sip, Socialize, and Study 📚

If your store is near schools, consider offering student discounts to stand out. Attracting high school and college students to become regulars proves to be an effective strategy to garner long-term loyalty. For example, 61% of college students report willingness to carry on their loyalty with a company that offers student discounts well past graduation.

Another effective way to promote is to advertise happy hour specials effective immediately after most students get off class – after 3PM for high school students and during the evening for college students.

Apart from promotions, stores with enough space can consider creating a relaxing work environment to encourage students to bring their friends for study sessions. Generally students look for a place with bright lights, comfortable seating and tables, and delicious drinks.

The best way to reach today’s students is through social media – show off your study-ready store on Instagram and TikTok, and notify local students about your promos whenever possible. When these strategies are used together effectively, your cafe may become the next after-school destination for the next generation of bright boba lovers!

Building CommuniTEA 💙

School is back in session, and that means new opportunities for your brand to connect with them and families in your area. Read below for our tips on how to spread brand awareness and help out your community ⬇️

💰 In-Store Fundraisers
Coordinate with student organizations to raise money for their club, team, or fraternity/sorority. It’s important to specify the fundraising period, decide how proceeds will be split and promote online, in-store, and around the community with signage and flyers!

🏫 On-Campus Fundraisers
Allow student organizations to bulk order drinks from your store to resell on campus. These fundraisers can occur at open houses, club fairs, or simply at the campus quad!

🎉 Event Catering
Offer pre-built or customizable boba packages for student organizations to purchase. Clubs and teams would love to have this option for celebrations!