Behind the Scenes | Owner Series

Behind the Scenes | Owner Series

Home Eat: Where Affordability Meets Authentic Chinese Flavors

Discover how Home Eat is redefining affordable, authentic Chinese cuisine in the Bay Area with over 100 menu items and ambitious plans for expansion.

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Sofia Johnson

Sofia Johnson

16 de octubre de 2024

16 de octubre de 2024

Home Eat

What dish got you on the map?

"The beef wrap is very popular."

What's one thing on your menu that you think everyone should try?

“The beef wrap is the best... crispy like a pancake wrap with beef inside, it’s really good.”

Chinese

📍

California

Home Eat

What dish got you on the map?

"The beef wrap is very popular."

What's one thing on your menu that you think everyone should try?

“The beef wrap is the best... crispy like a pancake wrap with beef inside, it’s really good.”

Chinese

📍

California

Home Eat

What dish got you on the map?

"The beef wrap is very popular."

What's one thing on your menu that you think everyone should try?

“The beef wrap is the best... crispy like a pancake wrap with beef inside, it’s really good.”

Chinese

📍

California

Home Eat, a Chinese restaurant with a mission to serve authentic cuisine at affordable prices, is quickly becoming a Bay Area favorite. We sat down with a member of the Home Eat team to hear the story behind Home Eat's rapid growth, the challenges of rebranding, and their exciting plans for the future.

From Fashion Wok to Home Eat: A Journey of Growth

The Home Eat team began their restaurant journey in 2015 with their first location in Foster City, then called Fashion Wok. Focused on offering delicious, high-quality food to the local community, they expanded to Sunnyvale in 2018. However, after the pandemic hit and their original Foster City location faced structural issues, the team decided it was time to rethink their brand.

"In 2023, we rebranded to Home Eat," Home Eat's explained. "We wanted to better reflect our mission of providing a wider variety of dishes at an affordable price point. Our goal is to serve different communities with fresh, high-quality meals every day."

Over 100 Menu Items: A Dish for Everyone

Home Eat is known for its extensive menu, boasting over 100 dishes, from traditional Chinese favorites to more American-inspired options. "We offer a variety of Chinese dishes, including some more familiar to American customers, like broccoli beef and orange chicken," the team shared. "But what really sets us apart are the authentic flavors we bring to every dish."

One of their most popular items is the beef wrap—a crispy, savory pancake filled with tender beef. "It’s like a scallion pancake, but with beef inside," the team described. "It’s crispy on the outside and packed with flavor inside." Another favorite? The sweet soy chicken wings, which offer a perfect balance of savory and sweet, and are a steal at just $11.75 for 12 jumbo wings.

The team also noted that their fried rice has become a top seller, especially among local customers who appreciate the balance of flavors and quality ingredients.

Adapting to a Changing Market

Like many restaurants, Home Eat had to pivot during the pandemic. The team doubled down on their takeout and delivery services, running promotions to keep business afloat. "During COVID, we focused on offering our food at even more affordable prices and promoting it online," the team said. "It was a challenging time, but it allowed us to really connect with customers who were stuck at home."

Despite the difficulties, the pandemic gave the team valuable experience that helped them grow. "We didn’t take any government assistance, but we learned a lot. We’re all under 40, so we know we have a long way to go and a lot of growth ahead of us."

Looking Ahead: Expanding in the Bay Area

Home Eat’s growth has been impressive. Since rebranding, they’ve opened four new locations—in Cupertino, downtown San Jose, and Santa Clara—and they’re not slowing down. Home Eat's shared their ambitious plans for the next few years: "We aim to have 15 locations in the Bay Area within the next two to three years. Our focus is on being a local favorite, not just a one-off restaurant."

Despite their expansion, Home Eat remains committed to serving high-quality food at reasonable prices. "We want to be a neighborhood spot where people can enjoy great Chinese food without breaking the bank," the team said. While they once received a Michelin recommendation for their Foster City location, the team is no longer chasing awards. "Now, we’re focused on serving our community—offering fresh, high-quality meals every day."

What to Try at Home Eat

With over 100 dishes to choose from, it can be tough to decide what to order at Home Eat. If you’re looking for recommendations, Home Eat suggests starting with the beef wrap or the sweet soy chicken wings. "These dishes are our top sellers for a reason, they’re packed with flavor and offer something a little different from what you might expect."

Whether you’re in the mood for a hearty beef wrap, some flavorful fried rice, or one of their many authentic Chinese dishes, Home Eat promises to deliver on quality and taste. And with new locations popping up across the Bay Area, there’s no excuse not to stop by and experience it for yourself.

The Future of Home Eat

As Home Eat continues to expand, the team is focused on one thing: bringing delicious, affordable Chinese food to communities across the Bay Area. "We’re not just here to open restaurants—we’re here to serve the community," they said. "And we’re excited for what the future holds."

With their focus on quality, affordability, and community-driven growth, Home Eat is quickly becoming a go-to spot for Chinese cuisine in the Bay Area. Whether you’re a longtime fan or a first-time visitor, Home Eat offers a dining experience that blends authenticity with modern convenience.

© 2024 Not Just Snacks, Inc.

© 2024 Not Just Snacks, Inc.

© 2024 Not Just Snacks, Inc.