Fresh, Affordable, and Made-to-Order: The Koyi Sushi Experience in Costa Mesa
The moment you walk into Koyi Sushi in Costa Mesa, you know you're in for something special. With nearly 60 rolls to choose from, a $24.95 happy hour deal, and a commitment to freshness that rivals high-end sushi bars, this all-you-can-eat gem flips expectations on their head. It’s not buffet-style sushi — it’s made-to-order, chef-prepared quality that just happens to be unlimited.
A Philosophy Rooted in Joy and Service
At the heart of Koyi Sushi is a simple but powerful mission: create a place where people can eat well, feel welcome, and leave happy — whether or not the profit margins are huge.
“We want more people to come enjoy our food. That makes us happy,” the owner shared. “Maybe we don’t make a lot of money, but we enjoy our work — and that’s the most important thing.”
This passion shows up in every aspect of the operation, from the food to the service, all designed to create a memorable and fulfilling experience for each guest.
Rolls for Days — And Something for Everyone
While some may associate “all you can eat” with compromised quality, Koyi Sushi is proving otherwise. From crisp, well-balanced rolls to classic nigiri, everything is made fresh to order.
“Young people love the rolls — they’re more into the creative options,” the owner noted. “So we have almost 60 rolls to choose from. That’s why we created the happy hour from 12 to 4, with a $24.95 special — it brings in people who just want to try everything.”
Whether you lean traditional or adventurous, there’s something on the menu to make your sushi dreams come true.
Behind the Bar: A Tight-Knit Team with Big Output
Operating an all-you-can-eat sushi restaurant is no small feat. Koyi Sushi runs on a well-oiled team of 8–10 staff each day: three sushi chefs at the front, a few kitchen staff in the back, and one or two servers for the dining room.
The team is small, but mighty — and the focus is always on delivering high-quality sushi, fast and fresh.
Educating Customers on the True All-You-Can-Eat Experience
One of the biggest challenges Koyi Sushi faces? Misconceptions. Some guests think all-you-can-eat means a buffet — trays of food sitting under heat lamps. But Koyi’s model is different.
“It’s not buffet,” the owner explained. “You order, we make it fresh. That’s healthier, better. But sometimes people order too much and waste food. That’s our big challenge.”
While there are house rules to discourage waste, the team is cautious not to enforce penalties too harshly. “If we charge for leftover food, some people get unhappy. We want customers to come back.”
Ready to Visit?
If you're craving sushi that’s fresh, creative, and served with heart, Koyi Sushi in Costa Mesa is a must-visit. Whether you're there for a quick lunch or a long dinner with friends, you'll find something to love — and probably a new favorite roll or two.
📍 Visit them: 2075 Newport Blvd Ste 108, Costa Mesa, CA 92627